Bio, Laurie Windham Collection of Chinese Folk Art Contact Laurie Windham

Laurie Windham —
Principal

Laurie Windham
lwindham@cognitiative.com

 

Laurie Windham has had a diverse range of careers in her lifetime. In her early years she was a singer and actor in musical theater, a passion which led her to earning a degree in music. After completing a Masters degree in Marketing, she turned her focus to the world of high technology, in which she has worked with some of the world's leading brands, focusing on business to business and business to consumer markets. She is the author of the books "Dead Ahead: The Web Dilemma and the New Rules of Business" and "The Soul of the New Consumer: Attitudes, Behaviors and Preferences of e-Customers", both published by Allworth Press. She has been a frequent speaker at conferences around the world, including the Consumer Telephony Conference, DMA, IDC, ICE, TelExpo and events sponsored by Sun Microsystems. Ms. Windham has often been quoted in business and trade press and was the author of columns in "E-Business Advisor" and Oracle's "Profit Magazine.

Early in 2001, Ms. Windham and partner Mr. Orton (now deceased) purchased a retreat coneter in Napa Valley. The couple transformed the resort into Mayacamas Ranch, a guest ranch and conference, that is a popular site for destination weddings as well as corporate conferences.

In 2006, Ms. Windham began revived her musical theater interests and began writing a musical theater work titled "Give Me a Break" -- a show about rock star wannabees in the late 1970s. She is developing the show in collaboration with Barbara McMillen of Dallas, Texas, who is an established performing artist, producer and songwriter.

Ms. Windham is the creator of the Pulse of the CustomerSM research series, as well as the Integrated Marketing FrameworkSM and the Customer Advocacy IndexSM - methodologies now used by numerous technology and e-business companies to develop effective customer-focused marketing strategies and programs.

Before founding Cognitiative Inc., Ms. Windham was Executive Vice President and Director of Client Services for Hi-Tech Communications in San Francisco. There, she worked closely with a range of technology companies and led Hi-Tech's award-winning team which captured Sun's "Vendor of the Year" honors three years in a row.

Prior to joining Hi-Tech, Ms. Windham was partner and general manager of Regis McKenna, Inc. in Dallas where she provided strategic marketing services to EDS, KPMG Peat Marwick, Apple Computer and Convex Computer Corporation. Earlier, as Vice President of Future Computing, a PC industry analysis firm, Ms. Windham provided research services and market analysis on value-added channels and vertical market applications to over 300 PC manufacturers and software publishers. She was also a New Product Development Manager at EDS where she developed turnkey systems solutions for financial institutions.

Ms. Windham holds a M.S. degree in Marketing and Quantitative Business Analysis from Louisiana State University, a B.S. in Music Therapy from Texas Woman's University, and is certified in Healthcare Administration from University of Texas at Austin.